The Internet & Technology Blogger

Using Search and Social Media to Expand Your Reach

Social signals are influencing search engine rankings, but the other way around, social media marketing is being influenced by search as well. While social media marketing and SEO where often seen as two separate online marketing disciplines in the past, this is no longer true. If you want to execute an effective SEO campaign, you’ll need to know about social media and if you are looking to ramp up your social media efforts, you better make sure that you know what your audience is searching for.

So how can you improve the effectiveness of your social media efforts using search and vice versa?

Find Out What Phrases Your Audience is Looking For

People are bombarded with content when they are browsing the internet these days. They’ll often see something they like on a social network or blog that they want to revisit later. Usually when that time comes they head over to Google and type in a phrase describing what they are looking for. Say they saw a really cool hat that your company makes but they forgot the name of the brand, they might go to Google and search for “funky green cowboy hat”. If you happen to have posted photos of that hat on social networks with that description, chances are your social media page will come up in Google.

Try to find out which phrases people are using when they talk about your product and use this information when creating your content.

Look Beyond Regular Keywords

Since Google is getting much better at interpreting the context of a search, it’s important that you don’t just focus on the keywords which are relevant for your products, but also ones that are relevant in a broader context. Go on social media to find out what potential customers are talking about. For example if you sell barefoot running sandals, you should try to find out what conversations are going on regarding running and running shoes and not only focus on barefoot running conversations. You might find out that a lot of people talk about running marathons or that there is a lot of talk about heel pain (which your product could potentially solve), diet, etc. Based on this you could create series of content about what to eat to prepare for a marathon and how to prepare your body for the stress a marathon can put on your body, suggesting different shoes that can help marathon runners avoid injuries.

Put Your Content on All Relevant Social Networks and Make it Searchable

For your social media campaign to be a success, you need to know on which social networks your target audience is active.…

Today, it seems that you can do just about anything with the use of the internet.

If information is what you need, then the virtual world offers infinite amounts of it. Aside from spewing all kinds of data to anyone who uses a search engine, the net has also become an integral part of business and communication. It cannot be denied that the internet has made business easier and has brought families and friends closer.

Regarding communication, there are so many ways to do this online. Social networking sites are among the most popular avenues used by people and companies. Through these forms of media, individuals can do a lot of things, like chat, do business, advertise or even work. But there are concerns about how these could endanger teens.…

ReachLocal has given Sentinel Self Storage an improved understanding of their marketing results, which means the business can now effectively tailor their advertising to suit them. Managed by Ossie Symonds, Sentinel Self Storageconsists of two self-storage outlets, one in Bassendean and the other in Maddington, WA.The principle aim of Symond’s business is providing access for people to store their belongings in a safe, secure and waterproof area.

The ReachLocallead tracking service TotalTrack allows Symonds the ability to listen to all incoming phone calls their staff are responding to. He uses this service to train staff, who can also listen to these calls in order to learn and improve on their telephone techniques.The range of data provided by ReachLocalvia their reporting portal ReachCentral, which includes figures such as web page hits and lead emails received, has been critical in allowing Sentinel to gauge their future marketing requirement.…

Though definitely rare these days, a reputable SEO company can still be found in Sydney, Melbourne or Perth Australia. Whilst there is no statistic or research available to prove it, I am near positive that the amount of burnt relationships far outweigh the prosperous relationships in the Australian digital marketing scene. However those who are lucky enough to work with a reputable digital marketing agency can expect certain benchmarks in professionalism and service. Here are the 5 biggest things one can expect from such a partnership.…

Twitter hasn’t stopped growing since it’s come out, and it is becoming one of the most important social media platforms for legal professionals. It’s a great source of news, networks, and potential clients. Here are 7 tips to maximizing your efforts on Twitter:

Choosing a Good Handle

A good Twitter handle is 3 things: easily readable, meaningful, and memorable. Handles that take more than a second to decipher (e.g. @ATXLawyerSmithInjuryFirm) are considered to be poor quality. Stick to simplicity; don’t try to fit your entire business card in your handle. At the same time, you handle has to have meaning that you want to be affiliated with your name. Lastly, make sure it’s easily memorable so that people who want to direct message or tweet at you can easily do so.…